Emjoy, a Barcelona-based startup that aims to 'empower women on their journey to sexual happiness', has announced the closing of a €1 million seed round from VC firm Nauta Capital.
Coincidentally, this is also the firm where founder and CEO Andrea Oliver Garcia worked as an investment associate before starting Emjoy with Daniel Tamas in 2018. She previously also had stints at Dawn Capital and Rocket Internet.
Emjoy provides a mobile-first platform that offers more than 80 audio sessions including practical guides, meditation sessions and communication tips – all designed to guide users to improve their sexual wellbeing with reliable, research-backed content.
Initially focused on female sexuality, Emjoy says its proprietary audio content features experts in fields of psychology, sex therapy, education and mindfulness and covers topics like how to boost one's libido, developing self-knowledge, increasing pleasure and improving sexual communication.
"I have always considered myself a feminist, and as I grew up, I realised that many girlfriends of mine lived their sexuality with shame and knew very little about themselves – some even doubting if they had or hadn’t experienced an orgasm," says Oliver Garcia.
"Then I came across several studies such as the pleasure gap and sexual wellbeing reports showing that cisgendered heterosexual women consistently experience less pleasure than their male counterparts. Shockingly, data from several studies show that over 40% of women struggle to attain an orgasm and that 30% of women worldwide experience libido issues," she continued.
Commenting on the investment, Nauta Capital GP Jordi Vinas said: "Having closely worked with Andrea for many years, we’ve seen first-hand her passion and knowledge on what it takes to build a scalable. global business. We are delighted to partner with Emjoy early in their journey as they tackle an important issue which has been ignored for far too long."
With more than 700 early-sign ups before launch, Emjoy says will use the funds to double its team by 2020 and establish a presence in its two core target markets: the UK and the United States.