Weeks after raising $15 million, Tel Aviv-based startup vCita acquires WiseStamp

vCita, a cloud-based management solution for small businesses, has officially acquired the email signature startup WiseStamp. The acquisition happened shortly after the Israeli company completed a $15 million funding round led by Forestay Capital.

vCita has over 100,000 paying users worldwide that manage their schedule, track invoices, collect payments, and organise client data in one single app. Business owners often struggle managing so many tasks and running their marketing efforts in parallel. Itzik Levy, vCita’s CEO and co-founder, commented on this, stating “WiseStamp’s expertise in developing easy-to-use marketing products will help vCita deliver effective solutions that fit all small business owners, regardless of their background.”

WiseStamp, the leading email signature solution for self-employed professionals, was founded in 2009 by Orly Izhaki, Tom Piamenta, Tzvika Avnery, and Sasha Gimelshtein. The company boasts over 50,000 paying customers who use the platform to increase their social media engagement, expand business reach, and generate more sales.

“An increasing number of people are choosing self-employment and starting their own businesses, which is precisely why this is an opportune time for vCita and WiseStamp to join forces,” noted Orly Izhaki, WiseStamp’s CEO and co-founder. “Over the years, WiseStamp has created advanced solutions that enable hundreds of thousands of small enterprises to grow their business online. We are excited about the merger, which will establish us as one of the most dominant players in the SMB market.”