Exclusive: Copenhagen, Denmark-based Dreamdata.io has raised $535,000 in early-stage funding to build a revenue data platform that is able to mirror every digital touchpoint of a B2B buyer’s journey as well as her life-time value.
The financing round was led by pan-European seed investment firm Seedcamp with participation from The Nordic Web Ventures, Futuristic VC, Preseed Ventures and Unity co-founder David Helgason.
Founded by a trio of Danish startup vets, Dreamdata.io essentially wants to help companies pinpoint more accurately what is driving their growth and revenue exactly.
Especially in B2B, buying decisions aren't made immediately, so revenue transactions can often be difficult to attribute to a specific touchpoint, thus making it hard to justify spending on advertisements as well as other business development and marketing activities.
The Danish startup aims to help its clients vet all revenue-related data in order to present clean and actionable analysis of which activities are effectively driving sales, enabling them to grow faster.
Tom Wilson of Seedcamp comments on the funding round, noting that the pain point is a familiar one:
"The problem of attribution is something that we've seen come up across numerous companies within the Seedcamp portfolio so we immediately understood and could see huge value in the Dreamdata proposition. We're delighted to have the opportunity to back Lars, Ole and Steffen who we see as the ideal team to build Dreamdata into a market-leading business."
'Lars' would be Lars Grønnegaard, co-founder and CEO of Dreamdata.io, who adds:
"During our early days of our work at Trustpilot, the sales people used to be given 100% credit of all revenue created. Knowing that the product delivered thousands of business leads every month, while marketing and customer success also did their thing, this intuitively did not seem correct or perhaps even fair. A business is just one business and you need to understand value creation holistically. You need to assign value to every single touch point, not just the sales person that closes a deal. That’s what we set out to and succeeded to fix firstly at Trustpilot. Now we’re building Dreamdata.io to make it possible for all B2B business to understand what’s going on when one company is purchasing a product from another company."