London’s customer data and marketing platform Ometria raises $40 million

Helping retailers increase their CRM revenue, London-based Ometria has raised $40 million in a Series C funding round. The company plans to use the capital to further develop its AI-based marketing optimisation offer, primarily by tripling the headcount in the product and engineering team. To date, Ometria has brought home a total of over $75 million.

As noted just yesterday via Content Llama, the e-commerce sector is chock full, and if standing out in the crowd wasn’t hard enough, fast forward through a pandemic, and things might appear seemingly impossible. Now let’s toss a healthy dose of consumers regaining more control of their personal data, and with whom they choose to share it, and the “traditional” targeting and marketing playbook is currently making its way through the paper shredder.

What a marketer can do to stay at the top of consumers' minds is deliver a top-notch, seamless user experience. An experience so spot on that they find value in the delivery and make the conscious choice to share their data with a retailer; and this is where Ometria steps in. The Ometria platform delivers AI-powered customer insights and cross-channel marketing solutions to automatically create and optimise tailored omni-channel marketing experiences.

“The cause of this customer experience gap lies in their tech stack: namely a chasm between where customer data sits and where marketers create and send marketing messages,” comments CEO Ivan Mazour. “The Ometria platform is built to close this gap: it gives marketers the customer data they need, and the means of directly turning this data into the amazing marketing experiences we know they strive to create.”

Founded in 2013, Ometria has been steadily building a client base of household names including Steve Madden, Aden + Anais, Pepe Jeans, MADE.com, Notonthehighstreet.com, Hotel Chocolat, and many, many more.

Ometria’s Series C round was led by InfraVia Growth and saw participation from existing investors Octopus Ventures, Sonae IM, Summit Action, Adjuvo, and Columbia Lake Partners. Likewise, a number of early investors, including Chairman Lance Batchelor also followed on.

“There are hundreds of solutions that claim to help build cross-channel experiences, but Ometria stood out to us because it actually delivers on this commitment in innovative ways. We are thrilled to invest in a company that has the leadership, the vision, and the resonance with the retail sector,” stated InfraVia Capital Partners’ Guillaume Santamaria.