London-based visual storytelling platform bets big on cloud-based collaboration, buys New York firm

London-based visual storytelling platform and extended reality (xR) solutions player disguise has announced acquisition of US-based broadcast data and content visualisation solutions platform Polygon Labs. The acquisition marks the company’s move towards cloud-based production to enhance its workflow. This will enable it to better address user needs in the fast-growing media production and broadcast markets.

By adding Polygon Labs to its workflow, the company will build integrations that enable xR studios to have access to a wider range of broadcast workflows that empower remote production and cloud-based collaboration.

The extended reality (xR) solution of Disguise has powered over 400 immersive real-time productions across live entertainment for music artists such as Katy Perry and Billie Eilish, film and episodic TV productions for Netflix and Amazon Prime, corporate presentations for Siemens and Verizon, and live broadcast programmes from Eurosport, MTV and ITV,  in more than 40 countries.

Through its suite of software solutions and creative services, Polygon Labs offers a powerful cloud-native platform and turn-key services that have been trusted by broadcasters such as CNN, Univision, The Weather Channel and TV Globo. It has also delivered high-end Unreal Engine graphics with real-time data visualisation via their cloud or on-prem solutions for some of the highest profile events, including the US elections, Olympics and World Cup.

Talking about how the future of media is cloud-based remote collaboration, Fernando Kufer, CEO, disguise said: “This is a key turning point for both our user communities, partners and customers, and a huge step in the direction towards cloud and new media production workflows. The future is cloud-based remote collaboration and this collaboration will unlock a whole new level of productivity and connectivity for all our users.”

“This will empower our users with a much more comprehensive solution to deliver the world’s most engaging storytelling graphics,” added Grigory Mindlin, CEO, Polygon Labs.