Nurturing a green world! Lune brings in $4 million to make customer experience climate positive

London-based climate tech company Lune has raised $4 million funding. The round was led by early-stage VC Crane and saw the participation of fifteen angel investors, including Maximilian Tayenthal (co-founder of N26), Fredrik Hjelm (co-founder of Voi) and Tony Jamous (co-founder of OysterHR and Nexmo).

Its research shows over 70% of European consumers want a ‘green payment method’ that tackles climate change. And in the retail space, three in four consumers are more loyal to brands that offset the carbon footprint of a purchase.

On a mission to make every product and service climate positive by default, the platform is offering an API and software tools to make it easy, starting with carbon emissions calculations and carbon removal. By making it a seamless part of the customer experience, businesses can turn real impact into a growth driver.

Erik Stadigh, co-founder, Lune, said: “The status quo today is to create a sustainability report, which will be buried somewhere on a company’s website. The business never sees any commercial return in this area. Sustainability remains a cost centre and struggles to compete with revenue-generating initiatives. Lune is prioritising climate impact as a no-brainer for growth-minded businesses. By integrating it into their customer experience, businesses increase customer acquisition, engagement, and loyalty – while having a measurably positive impact on the planet. And with Lune’s API and low/no-code tools for emissions calculations and carbon removal, we aim to make it so easy that there’s no excuse not to do it.”

Roberto Bruggemann, co-founder, Lune added: “An individual payments or software company’s carbon footprint is relatively small. They should put effort into reducing it but, in the grand scheme of things, the impact on fighting climate change will be small. However, by giving all of their customers an easy path to contribute to carbon removal, the positive impact is exponential – and far more effective than going it alone.”

The startups’s customers include payments and fintech companies TrueLayer and Yapily, retail and logistics firms Apex Rides and Budbee, and global design company IDEO, among others.