Looking to upskill? Sales Impact Academy teaches how with $22 million funding

Nearly every business-to-business technology company is looking to upskill their existing go-to-market teams and recruit more quality talent in a competitive market with massive demand and limited supply. However, enablement teams are already struggling to keep up with the demands of training related to their companies’ own products and solutions, and quickly fall behind in the complex task of developing core skills-based learning programmes from the ground up for every member of the go-to-market organisation.

Enter UK-based go-to-market learning platform Sales Impact Academy (SIA), which has now raised $22 million funding to accelerate the growth and development of its learning solutions.

This investment is led by a pair of new entrants, Boston-based HubSpot Ventures and MIT Investment Management Company, in partnership with existing investors, Stage 2 Capital and Emerge Education.

The fresh capital will enable the startup to develop more curriculum and continue to build out their underlying learning technology platform.

Paul Fifield, CEO and co-founder of SIA said: “Half the world’s companies are selling business to business, and the growth engine of those companies is the go-to-market team. It blows my mind every day that, unlike in law, finance, or HR, there is no structured learning or education for go-to-market teams, either as a student or an in-work professional. It means everyone is learning as they go, with the education burden falling on the companies themselves, who are simply not natural educators.”

“We see a clear lack of accessible quality education targeted toward go-to-market professionals,” added Navneeth Harikumar from the global investment team at MIT Investment Management Company.

Investor and English rugby world cup winning coach Sir Clive Woodward said: “I have been teaching on the SIA platform for the last eighteen months - the live teaching approach, interactivity, and connection you make with the learners creates a world-class online learning experience. It’s also been so impressive to see a British company scale so fast in the US and become a major player in the sales education space. So much so, in fact, I became an investor in this round of finance.”

The SIA technology platform coupled with its live curriculum, taught by the world's elite go-to-market practitioners, is currently used by the likes of HubSpot, Gong, Klaviyo, GitHub, G2, and 6sense.