London’s Tapkit taps out, acquired by Kiwi company noissue

Auckland-based noissue has announced its acquisition of link tool to build microsites and dynamic QR codes maker Tapkit. No staffing changes are planned as the entire Tapkit team is expected to join noissue’s product, design, and engineering teams as the fusion will serve to propel noissue’s packaging offer ever further. The financials of the deal remain undisclosed.

Founded in 2017 by Matt Alcock, as you might imagine, with QR code tech on the menu (in some cases, quite literally), Tapkit’s appeal and offer have skyrocketed over the course of the pandemic. With L’Oreal, NYX, Haus, TRIBE, and Little Cooks amongst its client base, the firm reports growth over 400% last year alone.

The noissue acquisition doesn’t come out of leftfield however, as Tapkit and the former already have an established working relationship, and this deal just puts a ring on it.

“We’re excited to bring our digital expertise to the noissue team to further enable brands and businesses to create on-brand experiences that they can own via multiple touchpoints using QR technology,” commented Alcock. “From “make-up how-to guides” or “cooking instructional videos” to collecting feedback, enabling quick re-orders and running UGC competitions, the opportunities to create and integrate digital experiences that enhance a consumer’s physical experience with a brand and product are endless, and we’re proud to be merging packaging and technology to power this future.”

From noissue’s side, the firm announced a $10 million Series A investment led by London-based Felix Capital in November of 2021 and this marks the firms’ first acquisition.

“We’re thrilled to expand our offering to enable brands to seamlessly develop and integrate QR experiences into their packaging and unlock the marketing potential inherent in packaging by using it as a jumpoff point for digital experiences, all within our platform,” said noissue co-founder and CEO Josh Bowden. “noissue’s acquisition of Tapkit will help power a suite of marketing touchpoints to make it easy for businesses to build standout, on-brand experiences and better engage with consumers.”