Engaging consumers in personalised ways is critical for all B2C marketers. Yet this goal has remained difficult to achieve at scale as customer, product, and creative data sets are trapped in multiple departments and in disparate information silos.
Enter Serbia-based ads automation platform Hunch. The startup has wrapped up a €4 million funding round. The Belgrade-based company offers an ads automation platform that combines precise consumer personalisation, dynamic creatives assembly at scale, real-time social media placement, product-feed data science and end-to-end collaboration workflow.
According to Hunch, it empowers global consumer-facing corporations to dominate social commerce by increasing interaction, conversion to revenue and lifetime value, with the right ad creatives, at the right time. The investment was led by Catalyst Romania and backed by 3TS Capital Partners, Euroventures, North Base Media, SeedBlink and South Central Ventures. The extra cash will be used to triple its sales team and increase marketing investments to support its expansion plans in Europe and the U.S.
Sinisa Rakovic, founder and CEO of Hunch said: “Over 100 global brands and agencies across Europe, North America, Latin America, and Asia have successfully partnered with Hunch to deliver highly tailored creative campaigns that perform radically better and drive increased revenues through personalisation. The new capital will helpu us accelerate our technology roadmap that will support our customers in growing their revenue faster.”