Sessions taps $4.5 million to help companies to digitally engage with customers in meaningful interactions

The video conferencing and collaboration needs of companies have grown and evolved in the past years and yet tools have remained virtually the same.

Attempting to change this, Bucharest-based communication and collaboration platform that upgrades substandard video meetings into engaging ones, Sessions has raised $4.5 million in seed funding from Earlybird Venture Capital, Stride.VC and Launchub Ventures.

Founded in 2020 by Radu Negulescu and Radu Tintescu, the startup enables customer-focused teams to interact effectively with their customers. From sales pitches to product demos, webinars to user research, and training to onboarding, Sessions enables teams to create the right structure; access the right information; deliver the right content and integrate native tools and productivity apps such as Google Drive and Miro, all within the same workspace.

By integrating workflows, apps, information, and actions into a single platform, Sessions aims to redesign the entire video conferencing experience to focus on efficiency, engagement, and execution for both organisations and their customers.

According to Radu Negulescu, Sessions founder and CEO, the way we work has been transformed radically and that’s what the company wants to cash in on. “Almost every customer-facing interaction now happens online, but most experiences still lack the structure, energy, information, and interactivity required to be truly powerful. That’s why we’ve set out to turn every substandard video call into a highly valuable ‘Session’.”

Dan Lupu, partner at Earlybird added: “The single-purpose instruments create fragmented experiences and can't cover newly emerging, complex use-cases. Sessions offers a unified platform that can efficiently address these needs while providing an engaging experience. It allows companies to digitally engage with their customers in fluid, meaningful interactions no matter the complexity.”