As the ad and marketing tech landscape continues to rapidly grow to thousands of tools, marketers are left with expensive and difficult-to-use products.
Enter London-based SaaS marketplace for brands and agencies to build audiences, Evorra has raised $1 million in funding to enable responsible data marketing at scale. The pre-seed investment was backed by York IE.
The startup aims to democratise addressable audiences at scale for non-technical marketing professionals, without letting go of privacy. A privacy-first data architecture allows users to license, build, and enable bespoke audiences across the most popular media channels, easily and globally.
Aaron Ritoper, founder and CEO, Evorra said: “The global interest in Evorra is growing every day because we bring together both ease of use and the ability to activate privacy compliant audiences at scale without a costly and expensive technology burden. Evorra has developed with regular input from a community of brands who believe in the power of a post cookie, decentralised data service, and are motivated by the opportunity to solve complex ad tech problems with uncompromising simplicity.”
Evorra plans to expand in the U.S., Asia, and Europe and will use the new capital to ensure its innovative user-friendly SaaS data marketplace meets the workflow requirements of sophisticated agencies and brands.
Marshall Everson, VP of investments and strategy at York IE added: “The advertising industry urgently needs an easier way for advertisers to take back control of their data marketing decisions without the cost and complexity of legacy or some of the new solutions coming to market. Evorra is that solution.”