Wayra's German unit has invested €350,000 in Munich-based startup enna, as part of a seven-figure seed round that's led by family office zwei.7, and backed by tech firm TQ Group.
enna aims to help older people who lack tech skills get online so they can benefit from video calls, podcasts and social media content. The press release says the deal is "accompanied" by business law firm ARQIS, likely meaning it was responsible for arranging the transaction.
The enna digital accessibility offer consists of a software app for Android and Apple-make tablets, which can then be placed in enna's dock system. These docks can then automatically open video calling, multimedia and other apps using physical cards given to the user that can be swiped through the docking station.
enna was formed more than two years ago by co-founders Jakob Bergmeier, Tim Haug and Moritz Kutschera, who were looking to tackle age discrepancies in digital society participation.
Bergmeier said: "We are very proud and happy that we were able to successfully close our seed round and have such strong new partners on board for the future.
"The lack of digital participation in our society is a very relevant problem that we want to solve with enna."
Wayra is an open innovation-led subsidiary of global telecoms group O2 Telefonica. Getting more older people involved with internet apps is a key part of the O2 Telefonica connectivity strategy.
Through its "Digital mobil im Alter" initiative, the German arm of O2 Telefonica has been providing tablet rentals to older people with "free flat rates", as well as offering digital walks, online game rounds and tech experience tuition.
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