German 'no-code' tool maker Heyflow has raised $16 million Series A in a round led by Singular, bringing the startup's funding to $22 million.
In the no-code software space, generating conversions at scale is challenging and compartmentalised in various product categories such as website builders, analytics software and workflow tools.
Heyflow combines workflows, web pages, integrations, analytics, and optimisation in a unified, comprehensive, no-code platform that empowers businesses like Rocket Mortgage, Adecco, Crédit Agricole and BCG Digital Ventures to focus on improving conversion rates.
The platform's drag-and-drop interface allows users to create a wide range of interactive elements, including forms and landing pages, without the costs and time of an engineering team. It also incorporates A/B testing features to enhance conversion rates and the continuous performance of lead generation. All these capabilities are delivered through a comprehensive end-to-end platform, complete with analytics that provides actionable insights for companies.
Since their Seed round in 2021, Heyflow has expanded to a team of 50 employees serving over 2,000 customers in 60 countries.
According to Amir Bohnenkamp, Heyflow CEO:
"Heyflow's recent funding milestone propels us into a future where conversions are created on autopilot and AI innovation seamlessly orchestrates impactful lead generation for companies.
Heyflow's steadfast dedication to advancing our product, introducing cutting-edge features, and expanding into new markets positions us at the forefront. This commitment allows us to sculpt the ever-evolving landscape of lead generation and conversion rate optimisation."
Raffi Kamber from Singular shared:
"We've followed Heyflow's journey for a long time and we're excited to see how the team has executed as well as the growth of the company.
By strategically focusing its R&D on addressing previously unmet needs in disparate software, Heyflow has emerged as the comprehensive, all-in-one solution empowering customers to generate conversions at scale effortlessly.
Undoubtedly, Heyflow is at the forefront, pioneering a new era in efficient and impactful conversion optimisation for companies."
This latest funding fuels Heyflow's expansion plans. It brings it closer to a future of conversions on autopilot where an AI-driven, end-to-end platform automates redundant tasks, sets up campaigns and helps effortlessly generate leads by automatically integrating insights gleaned from billions of customer data points and actionable analytics.
Lead image: The Heyflow team.
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