AI martech startup Lakmoos raises €300k for market research simulation

The startup builds data models that simulate how target groups make decisions.
AI martech startup Lakmoos raises €300k for market research simulation

Today, Czech martech AI startup Lakmoos raised €300k Pre-Seed in funding from Presto Ventures

Lakmoos provides instant market research. The startup builds data models that simulate how target groups make decisions. Companies can use its proprietary AI layered model to learn how their client base reacts to new products and ads.

Having mapped how research is done in 20 large companies (the smallest being Packeta, and the biggest Microsoft), Lakmoos found out that more than 3/4 of time and energy is spent on administration, not on interacting with the participants or data – this means budgeting, tweaking project scopes, briefing data-collection agencies, or securing approvals within the organization. Using digital respondents solves these issues and eliminates inefficiencies. 

Lakmoos replaces human survey respondents with data models that are just as accurate and always reflect the dominant opinion of the selected target groups. These models can instantly answer business-related questions for a fraction of the usual price and time.

Its proprietary AI models combines three major data streams: publicly available data (e.g. from media or statistical offices), partner data, and proprietary company data (eg. archive reports, CRM data). 

Unlike monolithic models like ChatGPT, the Lakmoos model works in layers, and the top layer is tailored to a specific company and stays only in their own model. This gives companies access to the most accurate copy of their target audience, plus the assurance their data will never be used to train competitors data models.

By combining multiple streams of data in their layered model, Lakmoos upcycles the data from archives, CRMs, and analytical tools to build precise copies of target groups.

Image: Lakmoos.

They give each model a name and a face. Anyone in the company can then interact with these models that act like clients and get instant insights – without the need for budgeting, approval rounds, or participant recruitment. The voice of the customer can be present in any meeting.

The whitelabel solutions by Lakmoos can also be used to upcycle or re-use agency data – often worth millions of euros – for a fraction of the original cost.

This will enable research agencies to cover more market areas and approach new client segments with novel analyses, transforming consumer insights. 

According to Kamila Zahradnickova, Lakmoos, CEO and co-founder:

“Instant research is finally possible. In parallel to pharma, we provide an in silico testing tool, which sometimes reveals all you need to know within a split second.

You can bounce all your questions and ideas – simulate different scenarios, play around with the characteristics of the target group, and more. 

For important decisions or big campaigns, you may still want to enrich your knowledge with in vitro user testing or traditional surveys but now you can do the first reality-check on your own.”

Vojta Rocek Partner at Presto Ventures, said: 

“Lakmoos is exactly the moonshot every VC is looking for. Born in deeptech, bold and audacious. With our investment, Kamila and her team will unlock a massive market opportunity with a hard-to-replicate technology that targets the most valuable enterprise customers.”

The investment will be used to scale sales with test kits to five industries: banking, automotive, telco, energy, and healthcare. 

Lead image: Lakmoos. Photo: uncredited. 

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