raises £5M to launch charity platform is an online platform that gives back to charity on the users behalf for free, while users earn deals on hotels and travel, and more. raises £5M to launch charity platform today launched its online SaaS platform with a premium offering, after raising £5 million from angel investors.

The UK company’s vision is to be the destination for charitable giving, while also ensuring users have access to wholesale travel prices and lifestyle benefits --- with every transaction giving back to charities worldwide. In partnership with Expedia and other major travel booking sites, helps raise unrestricted funds directly for charities with every hotel, villa, or apartment booking.

Its app gives allows users to make a charitable pledge and in return receive a premium lifetime membership, which gives them access to wholesale travel across hotels, and exclusive lifestyle benefits. 

Founder and Executive Chairman David Johnstone shared:

 “We are excited to bring wholesale travel and premium unique lifestyle benefits to our users, while with every booking we give back to a charity of their choice.”

Jan Joubert Co-founder, The Buffalo Foundation. said:

“Huge thanks to for supporting our vital work through The Global Pledge fundraiser. Within two weeks, we have already received over £10k in pledges through this fantastic worldwide initiative.

We’re a very small charity, and this will allow us to transform the lives of many more young, vulnerable people in Africa." 

Notable investors include Lord Stanley Fink, former CEO of Man Group, along with a series of business angels.

Lead image: Founder and Executive Chairman David Johnstone. Photo: uncredited. 

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