Ecomtent, an AI start-up that helps sellers and retailers prepare for the AI-driven future of ecommerce search, has secured $850,000 in pre-seed funding. The funding was led by MaRS Investment Accelerator Fund (IAF), and includes Techstars x eBay Ventures, C-Suite Angels from Retailers, and Senior leadership from the Tech industry.
Ecomtent is set to revolutionize how sellers and retailers prepare for a LLM search-based future. Founded in 2022 by Max Sinclair, who spent six years at Amazon working on strategic initiatives, including the launch of Amazon in Singapore and launch of Amazon Grocery across the EU, and Timur Luguev, a PhD & Postdoctoral Researcher in Machine learning; Ecomtent’s technology enables sellers and retailers to generate visual and written content optimized explicitly for AI-powered search across large catalogues at scale, saving weeks of manual work and reducing bottlenecks on internal content teams and external agencies.
"Ecommerce is about to change fundamentally," said CEO Sinclair. “Generative AI will completely transform how consumers shop online, with conversational-style search poised to become the new normal. The current best SEO practices will look completely outdated in just 12 months. Longtail keyword matching is dead, and the future will be matching customer intent across both written and visual assets."
The company has already made significant strides in the market, completing successful pilots with major retailers, including two with annual revenues of $11 billion and $14 billion, respectively. These achievements have quickly positioned Ecomtent as a go-to solution within the Amazon Seller and Amazon Agency communities, enabling these customers to generate high-quality lifestyle images, infographics, A+ Content, and optimized copy at scale. Its patent-pending technology, with a filing recently accepted by the USPTO, has proven that AI-generated content can increase conversion rates on product listings by up to 30%.
Vincenzo Toscano, CEO of Full-Service Amazon and Walmart Agency Ecomcy, said “I have been incredibly impressed with Ecomtent’s technology, which has augmented our internal content team’s speed and scale to be 10x more productive”. Ben Leonard, 7-figure Amazon seller and bestselling author of Quit Stalling and Build your Brand added “a major part of winning in ecommerce is having the right software tools in your arsenal. Ecomtent isn’t just the product listing tool of the future, it’s delivering far better results than its closest more established competitors today”.
This latest funding round will accelerate Ecomtent's growth, allowing the company to expand its team, enhance its AI technology, and scale operations to meet the growing demand from businesses navigating the landscape of AI-powered search. “We are excited by the unique composition of Ecomtent’s founding team, and the specialist AI talent from elite institutions they have recruited around them, to capitalize on this moment of incredible opportunity to build a category-defining business,” said Emil Savov, Managing Director of MaRS IAF.
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