InAppStory is a Lisbon-based SaaS platform that helps businesses create and manage in-app stories for mobile applications and web products.
It's designed to boost app engagement, drive user actions, and improve customer communication, extending the lifecycle of the mobile customer.
I spoke to CEO and founder of InAppStory Vlad Lastovsky to find out more.
Following a background in corporates and entrepreneurship Lastovsky identified the challenge of media marketing to compete with social media forms like video. He created a magical feature that combines Instagram stories with short teasers of articles.
Lastovsky shared:
“Instead of reading the full article, you just have this native experience while browsing stories and spend 10 seconds to understand if it's something appealing to you or not.
And we didn't expect this, but we saw a spark in terms of engagement, so approximately 40 per cent of our audience started clicking on the previews in Carousel Stories.
So we understood that it can be sold like a B2B product embedded into an existing app to help companies engage with end customers.”
InAppStory provides an SDK for easy integration into apps or mobile web, and marketing teams can use an omnichannel approach. To boost engagement, a company app can be embedded with interactive elements, including widgets, games, quizzes, and polls.
According to Lastovsky:
"By integrating social and gamified elements into our mobile app, we can elevate user engagement and foster a more loyal user base."
It is effective across a variety of sectors, including e-commerce and retail, finance, telecom, and travel.
It's suitable for various customer journey stages, including acquisition, onboarding, conversion, and retention.
In one example, Dodo Brands, an international food tech brand and pizzeria network launched an advent calendar game was launched as an international initiative. It attracted over 880,000 participants rolling out to users across multiple countries in Europe and Asia.
The ability to share the postcards further added a social element, contributing to consistent interaction — over 1 million postcards were created and shared during the campaign. While the game didn’t focus on direct monetisation, it succeeded in boosting user engagement and brand loyalty.
The software includes an analytics dashboard to track story and user behaviour metrics. It integrates with tools like Google Analytics and Amplitude for deeper analysis.
Lastovsky asserts,
"The product's native communication approach feels like a natural extension of the user's experience, rather than an intrusive interruption. Users can engage with the platform on their own terms."
The company is focused on geographic expansion and investment in the more social aspects of its solutions by enhancing the video user experience.
To commemorate its attendance at Web Summit, InAppStory is offering five startups to win 1 year of free use of its platform. Find out all about it.
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