Europe's most-funded period pants, Snuggs, raises €5M

Europe's largest period pants brand, snuggs has raised €5 million bringing total funding to €12 million. This positions the snuggs as the most-funded brand in the category.

At only 23 years old, Sejdova founded Snuggs and, over two years, developed and designed premium period underwear. She worked with textile engineers and hired top designers from brands like Agent Provocateur to provide comfortable yet desirable designs.

According to Sejdova:

"I didn't want to create just a practical and reliable solution, but something to look forward to every month." 

The brand's high-performance, ultra-thin absorbent technology has redefined period protection, offering a sustainable, comfortable alternative to tampons and pads.

Since its founding in 2019, snuggs has experienced rapid growth, attracting over 700,000 customers, selling over 3 million products, and expanding into seven markets.

The company's latest designer collection sold out within two weeks of launching.

According to Sejdova:

"Menstruation is not a problem to be solved; it's our superpower. We want to connect periods with something beautiful and comfortable, not something hidden away. I see in our customers that this is the real life changer". 

With €12 million in funding, snuggs is set to further its mission of making period care more comfortable, sustainable, and widely accessible. The brand continues to grow its retail presence, expand its customer base, and ensure that premium period underwear becomes a mainstream alternative to disposable products. 

With a presence in nearly 3,000 retail stores, including drugstores and food retailers, and offices in three countries, snuggs is pioneering the shift towards modern, dignified, and design-led menstrual care. 

In 2024, snuggs generated €20 million in revenue with a positive EBITDA. 

TripleB led the latest investment. According to investor Thomas A. Bata:

As the market leader in Europe, Snuggs is uniquely positioned to extend its reach, set new benchmarks for innovation, and solidify its reputation as the most forward-thinking and respected brand in the segment."

With fresh capital, the company aims to accelerate its growth in its key markets Germany, the Netherlands, the UK, and Central and Eastern Europe, while exploring global opportunities. 

Lead image: Snuggs. Photo: uncredited.