French fashiontech Faume raises €8M and partners with Victoria Beckham

Paris-based circular fashion startup Faume has raised €8M to expand its white-label second-hand platform for luxury and premium brands across Europe.

The round was led by Amundi Private Equity Transition Juste, with participation from existing investors Daphni and Bpifrance, through its Digital Venture fund.

Founded in 2020, Faume offers a white-label platform that allows fashion labels to run their own branded second-hand sales. Unlike marketplaces where items are sold peer-to-peer, Faume handles the logistics, technology, pricing tools, and customer experience, allowing brands to retain full control over pricing, quality assurance, and brand image.

With its new funding, Faume plans to double down on international growth, expand its commercial and technical teams, and onboard 150 brand partners within the next four years. In 2025, it also plans to launch a ‘Dynamic Pricing’ AI solution, which will allow partner brands to automatically adjust second-hand prices in real time — keeping them competitive with marketplace platforms while retaining margin and control.

The raise comes as second-hand fashion continues its meteoric rise across Europe, with platforms like Vinted, Vestiaire Collective, and now Faume, increasingly being tapped by established fashion houses eager to align with sustainability trends without compromising brand equity.

Faume has partnered with over 45 fashion labels, including Lacoste, Isabel Marant, ba&sh, Soeur, Aigle, Ami Paris, and more recently, Victoria Beckham — marking its entry into the UK market alongside an expansion into Italy. In total, over 300,000 items have been sold via Faume’s platform, with more than 40% of transactions happening outside France.

Faume estimates that it helped avoid 4,200 tons of CO₂ emissions in 2024 alone, through its facilitation of refurbished and reused fashion. The startup also supports fashion brands in expanding internationally with circular services, having already assisted French clients in entering markets such as Germany, Belgium, Spain, and the Netherlands.

“The second-hand market is booming, but raising funds doesn’t automatically guarantee success. At Faume, we demonstrate daily that second-hand fashion is a source of resilience for brands, combining sustainability and profitability for all stakeholders. Our solution, already adopted by more than 45 prestigious brands, proves that building a second-hand model is not only feasible and virtuous but also performance-enhancing,” said Aymeric Déchin, CEO and co-founder of Faume.

“We have long advocated for a sustainable vision of fashion with timeless offerings. Soeur Second Hand, created with Faume’s teams, represents a key milestone in our growth. We are very satisfied with the launch and delighted to offer a premium in-store take-back service for our customers. Available today in 14 European countries, this initiative underscores Soeur’s commitment to circular and sustainable fashion,” said Freja Day, General Manager of Soeur.