London-based RevLifter scores £2.3 million as global retailers look to its AI-driven platform for personalised deals

RevLifter, the e-commerce deals personalisation platform, has successfully raised £2.3 million in seed round led by a syndicate of new and existing investors, including Coutts. The funding will be used for further platform development and expansion to the US market, where RevLifter sees 70% of revenue coming from by 2022. 

The startup's co-founders, CEO Simon Bird and chief product & strategy officer Ryan Kliszat, believe there’s an opportunity currently being missed by most e-commerce brands to create mutually beneficial deals that suit individual customers and achieve strategic goals of the brand at the same time. And that is where RevLifter is coming to the rescue.

RevLifter’s AI-powered Deal Intelligence Engine allows clients to set sophisticated rules around personalised incentives to transform the role of deals at the checkout stage on e-commerce websites. These rules can incorporate any desired deal trigger that relates to individual users such as geo-location, weather, customer lifetime value or knowledge of whether the user is a new or existing customer.  

Currently RevLifter’s platform is powering incremental revenue through personalised deals for 90 global brands across five markets, including HP, Puma, EE, Carphone Warehouse, Verizon, AT&T, AO, TM Lewin, Clarks, and The Hut Group.