Pauliina Martikainen, Maki.vc: The role of marketing and branding is often overlooked by early-stage deep-tech startups

Editor’s note: This interview has been recorded and published as part of a content project in collaboration with the Japan External Trade Organization (JETRO). Over the past couple of years, the Nordics have seen an influx of new early-stage VC firms that entered the market fueled by the success of local startups, from Supercell to Spotify. One of […]

Tech.eu Podcast #31: Babbel's milestone, Mondo & Payleven, more new funds, interview with Shakil Khan and standardised term sheets

Tech.eu Podcast #160: Mental health in tech (Stewart Rogers and Dmitri Sarle); marketing for early-stage deep-tech startups (Pauliina Martikainen)

In this week’s episode of Tech.eu Podcast, we talk about mental health issues in the technology industry with Stewart Rogers and Dmitri Sarle. You’ll also hear from Pauliina Martikainen, investment director at Maki.vc, who’s convinced that early-stage deep-tech startups need to pay much more attention to branding, marketing, and communications.

Tech.eu podcast #10: Three new funds, Europe's relationship with failure, an update on BlaBlacar, and a look at Kima Ventures

Tech.eu Podcast #159: How important are conferences for startups; Lubomila Jordanova on saving humanity with Plan A

In this week’s episode of Tech.eu Podcast, Andrii Degeler and Robin Wauters discuss the importance of conferences for the European startup ecosystem and the potential consequences of a series of event cancellations due to the spread of COVID-19. You’ll also hear an interview with Lubomila Jordanova of Plan A about sustainability, greenwashing, and climate activism.

Tech.eu Podcast — #TechChill Interview Special: Kat Borlongan, French Tech Mission; Anna Andersone, Riga Tech Girls; Milda Mitkutė, Vinted

This is the first batch of interviews the team of Tech.eu recorded in at the TechChill conference in Riga, Latvia, last month. It doesn’t mean, however, that we only talked to people from the Baltics about the local ecosystem — far from that, actually. In this episode, we’ve talked to Kat Borlongan from La French Tech,  Anna Andersone of Riga Tech Girls, and Milda Mitkutė from Vinted.