As part of our recent whirlwind tour of Stockholm startups, we took a trip to the offices of Tictail, which enables anyone who has anything to sell to start a good-looking online store within minutes (and, since recently, embed it elsewhere to boot).
I had the pleasure of interviewing one of the startup's four co-founders, CTO Siavash Ghorbani, who explained that Tictail is in essence a free e-commerce platform that lets people easily set up an online store.
Though it's still relatively unknown, Tictail has managed to sway more than 50,000 merchants to start online stores using its software to date, with more than 1 million products listed across the flock. It helps that the basic but robust core platform is entirely free to use.
Instead of charging for the use of its software, Tictail makes money from selling store extensions ('apps') to users, who aren't restricted in any way when using the free core platform in terms of what they can sell, how many products they're allowed to list and whatnot.
It's a tried strategy that seems to be paying off for the Swedish startup so far.
As explained by Ghorbani during the interview, the focus within Tictail is now on capitalising on gaining market share in the US and on turning mobile into an even bigger money-maker than its desktop platform. In Ghorbani's words:
"By the end of the year, mobile will surpass desktop in all aspects of our product, both in terms of visitors to our users' stores, but also within our users. Product focus this year will be 100% mobile."
Definitely one to keep a close eye on.
You can watch the full interview on top, and here are more video interviews featuring Stockholm’s finest tech entrepreneurs:
(Images & video credit to tech.eu - apologies for the loud background noise in the video!)