Email marketing outfit GetResponse acquires Recostream, an AI-driven personal recommendation engine

Intelligent product recommendations from Recostream will power customer retention for GetResponse's customer base, following the latter platform's launch earlier this year.
Email marketing outfit GetResponse acquires Recostream, an AI-driven personal recommendation engine

News has emerged that Gdansk, Poland-based e-mail marketing company GetResponse just acquired an AI product recommendations startup called Recostream, also based in Poland.

This all Poland, CEE tie-up comes ahead of an another acquisition in e-commerce customer experience due to be announced later today.

Software functionality like product search and recommendations help e-commerce customers stay engaged for longer. Research published by Bain & Company shows how convincing them to stick around can impact a company's bottom line. In financial services, for instance, profit typically rises by a quarter, the study says, in response to a 5% boost in customer retention.

Founded three years ago, Wrocław-HQed Recostream says its "advanced" AI/machine learning software integrates successfully with every "popular" e-commerce platform on the market. It says 7% of "clicked" product flags created by its software lead to the customer making a purchase.

Recostream is the first acquisition deal for GetResponse, which was set up as a bootstrapped venture with minimal external cash and is tied to a $50 million annual recurring turnover.  The GetResponse e-commerce marketing platform launched earlier this year (the company's been around since 1997) with features including promo codes, e-commerce forms and "quick transactional" marketing e-mails.

The incoming software is set to expand the product offer for GetResponse's email marketing customer base, who will be able to integrate personalised product and content tips based on AI-driven analyses of their web traffic. Recostream product flags will be embeddable in marketing email bulletins from GetResponse as well as directly on the client's e-commerce channel.

Simon Grabowski, founder and CEO of GetResponse, says e-commerce sales have skyrocketed again this year.

"In 2022 alone ecommerce sales will reach almost 6 trillion US dollars," Grabowski said.

"If you run a business that's looking to tap into that market, you must ensure a tailored shopping experience for your website visitors. Right now, there's no other personalisation solution that could have a bigger impact on ecommerce sales than product recommendations."

Recostream's chief technology officer Arkadiusz Drysch explained the biggest drivers behind the creation of its software.

Drysch said: "We had a big dream: to build a state-of-the-art, real-time recommendation engine available to ecommerce sites of any size.

"The key features: blazing fast integration with any ecommerce platform, advanced recommendation models and transparent analytics are still unbeatable amongst our competitors."

Michael Glomba, Recostream co-founder and CEO, added: "I am incredibly proud of what we have built at Recostream over the last 3 years. Behavioural, data-driven insights leading to highly personalized recommendations and communication are the key components of next-gen ecommerce.

"This acquisition is just the beginning of a fantastic journey for Recostream and our clients within GetResponse ambitious roadmap."

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