The founder of a UK AI-powered debt management startup came up with a filial-loving marketing slogan for inicio.AI while watching her 19-year-old “huge rugby player” son playing rugby recently.
“He was playing a game at the weekend and he just absolutely flattened three people and there is a picture of him and bodies flying,”
says Rachel Curtis, the CEO and co-founder of Midlands and Scotland-based inicio.AI.
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