Hoop raises £2.4 million to help parents book events for their kids

Event booking app Hoop has raised £2.4 million in a new round of funding led by BGF Ventures with participation from digital studio ustwo.

Hoop is an app for parents to find and book activities for their kids with personalised listings based on age, location, and interests. The new funds will be used to expand the reach of the app across the UK and begin generating revenue.

The app first launched in London last year and now has 600,000 parents using the service. Simultaneously, the app allows event organisers to manage their events and take bookings. There are 4,000 organisers currently on board.

Hoop takes a 10% commission on all bookings.

“We believe that the influence of smartphones on modern families is going to increase significantly in the next few years as more Millennials become parents for the first time,” said Daniel Bower, cofounder.

“They have grown up using Deliveroo, Uber and WhatsApp to organise their lives, and want to manage their family time in the same way, expecting information to be accessible at a moment’s notice.”