Ten common tech PR myths

(Editor’s note: this is a guest post from Robert Bownes, the founder of Old Street Communications) PR practitioners know that their chosen profession has the almost unique distinction of being both simultaneously understood and misunderstood by most people. It’s spin right? Getting us in the news? The Thick of It, Ab Fab and…well…that’s pretty much […]

Supermetrics tech.eu

Finnish company Supermetrics gets €40 million to bring data warehousing to marketing teams

Helsinki-based martech company Supermetrics has raised €40 million in a round led by Highland Europe with participation from IVP and OpenOcean. The investment will fund a “major phase of expansion” including bringing data warehousing to the marketing sector. Founder and CEO Mikael Thuneberg said: “Many of our customers are struggling with growing amounts of data […]

Spectrm tech.eu

Berlin-based Spectrm raises $3 million for conversational AI marketing platform

Spectrm, a German conversational marketing platform powered by AI, has raised $3 million in Series A funding from Runa Capital. The platform helps marketing teams steer customers from websites, ads and messaging services (like Facebook or Whatsapp) through to final purchases, all in one conversation.  Based in Berlin and New York City, Spectrm serves mid-market […]

UK-based martech startup 3radical raises £1 million

British marketing tech startup 3radical has raised £1 million in funding from Stephen Kelly and Steve Garnett, the industry veterans who will also become the company’s advisers. The startup’s main product is 3radical Voco, a SaaS platform for customer and employee engagement and referral marketing, which has already been used by the company’s clients to […]

UK-based Ve Global acquires Swedish e-commerce analytics startup Divvit

Ve Global, a British-founded marketing technology company, has acquired a Swedish e-commerce analytics platform Divvit in a deal that involves both cash and Ve’s stock. Ve has also “made a financial commitment” of some £500,000 to integrate Divvit’s solutions into its products, the company stated in a press release. After the acquisition is completed, Divvit’s […]

London-based marketing AI startup Aiden.ai raises $1.6 million

British AI-powered marketing analysis startup Aiden.ai has raised a $1.6 million funding round led by Partech, with participation from angel investors Sophia Bendz, who’s just been appointed a partner at Atomico, and Nicolas Pinto, founder of Perceptio, which was eventually acquired by Apple. Reza Malekzadeh, partner at Partech and early VMWare employee, will join Aiden.ai’s […]

Irish freelance marketing platform Advisable raises €1 million

Dublin-based Advisable.com, a startup that connects businesses with high-level freelance marketers, has raised €1 million in a funding round led by Frontline Ventures, with participation from a group of angel investors including Breon Corcoran (former CEO, Paddy Power Betfair), Paddy Cosgrave (CEO, Web Summit), Anne Heraty (CEO, CPL Resources Plc.), and Oisin Hanrahan (CEO, Handy.com). […]